how to do ON-PAGE SEO in HTML and WordPress website and FAQ -2020
If you want success on the web, you have to do optimise your website for the search engines. You must have knowledge about on-page SEO and off-page SEO. In this article we will discuss about On-Page SEO. Over the past decade, we have seen the focus of website owner toward the SEO like link building, SEO or many more. If you don’t do On-page SEO, your website cannot rank on Google. All website optimised for Google because approximately 80% of users use Google. It’s your work that ensures you are up to date on-page SEO which improves visibility of website on Google.
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What is ON-PAGE SEO?
On-page SEO is the practice of optimized website’s article for the Search Engine crawlers and spiders. That will improve your website rankings on the web. According to me, every part of the articles should be optimized for the Spiders and crawlers. Because spiders or Crawlers are bots not human, so it is working on preset Google algorithm that’s why SEO for website as well as Pages becomes more important to gain ranking from Google.
All SEO techniques regarding to the article page comes under in On-Page SEO. Optimized pages easily understood by the search engines so that it will easily get rankings on the web.
Components in On-Page SEO
Meta tag, Meta description, title of articles, Heading tag of page, permalink, alt text of images, H1, H2, H3, P1, P3, text format comes under on On-Page Seo.
H1, H2, H3 refer to Heading and subheadings format.
P1, P2, P3 refer to paragraph format.
Why On-page SEO is more important for Google search engine?
Search engine like Google, bing read our website or article by the Crawlers and spiders. Both are bots so they works on preset algorithm to understand about website. If our website properly optimised for spiders and Crawlers, they get rankings on the search engines like Google, Bing or many more.
When users put a query on Google, Google’s spiders shows best result related to their query within a second fir the users. Most of the time showed results are optimised that easily understand by Google’ bots. On a single query, there are thousands of pages available on the web so Google always shows the best result for users. The top 10 indexed results by the search engines are better SEO optimised.
That’s the reason behind on-page SEO.
How to do Optimised on-Page SEO
I will show you How to Do On-Page SEO and their importance. Let’s start about every and each section of the web page.
Title Tag
Title Tag represent the Title of the page which represents on the SERP or simply say on Google indexed results. Your Title must be related to the meta keywords. Meta keywords refer to main keywords about which you have written an article.
Watch the images for better understand.
Meta Description
Meta description or meta tags or search description is the short summary of the article that display during the search results on the Google or web. You can see about meta description on the above images.
Meta description must be within 160 word about the article. Your main keywords that represent your article must be written on the meta description.
Headlines or header tags
We already know about what is headlines. But a good headline attract more users from the web. Use H1 format for the main or First Headlines and remember you cannot use more than one H1 tag. I mean only one time use H1 tag. And your meta keywords must be in the Headings.
For other headlines use H2, H3 or so on header tag for article.
For exampleI want to write an article on “what is SEO”What is SEO is my meta keywords. Meta keywords must be available on Title tag, Headlines, Meta description and first paragraph on the article.
Paragraph
We know about paragraph, write more than 500 words in an article. Mainly users read approximately 300 words in one minute so write an article for at least 3 minutes so you get more i.pression on the advertisement.
Making your content easier and more understandable. Use simple word that easy to understand for the visitors.
Keywords stuffing or Keywords Density
Thes term represent the about keywords- how many time you use single keywords in your articles. Don’t use more than 10 times if your article length is 1000 words. It affects your SEO score of the article. So don’t repeat a single word more than 10 times in a single article.
Images Optimization
The main things you must have to know in Images SEO or Images optimization are
Captions, properties, alt text, Copywrite content.
You must add alt text, captions and title text in an image in articles. Google finds your articles images by alt text of the images that gives by you for the images.
Do not copy images from others, download or make it own images by the software.
Use .JPEG format for the images it is responsive.
Set the size of the images within 500 kb so that easily loaded for the user.
Permalink
Permalink defined your URL string of your website. It should be short, concise and easier.
See the below images to understand what is permalink.
Permalink must be carry met keywords and not be too long. Make it simple to understand bt the Google.
Links
Links, it may be internal or it may be outbound link play important roles in SEO.
Don’t add too many and hide link in your pages. Google may be penalized if you add malicious or too many links in a single article.
The benefits of internal links is giving an opportunity to stay on your website. You can share another article in your webpages. But use an internal link ver wisely. Not make too many internal links.
FAQ about On-Page SEO
What is on-page SEO and off-page SEO?
on-page SEO refers to the factors you can control within your own website, off-page SEO refers to the page ranking factors that occur outside from your website, like backlinks from another site. Off-Page SEO also includes your promotion methods, taking into account the amount of exposure something gets on social media
What are the types of off-page SEO?
Off-Page SEO are
Social Networking Sites
Blogging
Blog Marketing
Forum Marketing.
Search Engine Submission
Directory Submission.
Link Baiting.
What are the best on-page SEO techniques?
On-Page Search Engine Optimisation techniques consist of
Page Titles. Your page titles are one of the most important SEO factors on your site.
Meta Descriptions. Many people forget to include meta descriptions for their pages.
Meta Tags.
URL Structure.
Body Tags (H1, H2, H3, H4)
